New Law Comes Into Force for Tesco, Aldi and Sainsbury’s Shoppers

  • تاريخ النشر: منذ 10 ساعات زمن القراءة: دقيقة قراءة

Clearer unit pricing, transparent loyalty deals, and improved online and in-store comparisons for smarter shopping.

Unit Prices Should Be Easier to Compare

More Everyday Products Are Covered

Standard Measurements Reduce Confusion

Loyalty Prices Need Clearer Display

Online Shopping Is Included Too

Deposits Must Be Treated Separately

Promotions Should Be Less Misleading

The Rules Follow Scrutiny Over Shrinkflation

Retailers Have Had Time to Prepare

Shoppers Still Need to Check the Detail

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A supermarket label can look simple, but it often decides whether shoppers really know what they are paying. A bigger pack is not always better value, a loyalty price is not always easy to compare, and a promotion can become confusing when the shelf edge gives more than one number.

That is why the updated Price Marking Order matters for shoppers at Tesco, Aldi, Sainsbury’s, Asda, Morrisons, Lidl, Waitrose and other UK retailers. The reforms, in force from April 6, 2026, are designed to make selling prices and unit prices clearer in stores and online, especially when products come in different sizes or are sold under promotions.

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